The approved logo mark format is [two-letter abbreviation]aeyc.*

Whenever possible, use your logo in full color. When you must use the logo in one color, use the one-color files provided.

*The addition of a graphic element or deviation from the approved two-letter Affiliate naming convention must be submitted and approved by NAEYC and the Affiliate Relations Committee.

Do

---

Use your logo in all print, web, and digital projects. The logo mark with identifier must appear at least once.

Make sure you use the right file type for the project. See the logo usage guide above for guidance.

Be careful when placing the logo; ensure that the logo proportion are correct when scaling the image file.

Leave ample clearance space around the logo when adding it to your layouts. Don't put text or graphics within 20 pixels (px) or 0.25" of any of the logo elements.

Don't

---

Don’t add or remove logo elements.

Don’t add additional text to your logo, such as taglines, slogans, or mottos.

Don’t rearrange the logo elements or move the identifier.

Don't use drop shadows, blurs, feathered outlines, or other decorative elements on the logo.

Never stretch, compress, or otherwise distort the logo.

Never use reproductions (scans, photocopies, or redrawings) of your logo. Always use the logo art files provided.

Do not add a graphic element to your logo unless it has been approved as part of the Affiliate restructuring process.

Your logo can be placed either:

• Upper left

• Centered

• Lower left

Leave a space of 0.25" or 20 pixels (px) around the logo and tagline. Don’t place text, graphics or images in this clear space.

Placing the logo mark over an image

As a general rule, avoid placing your logo mark over an image. If a project dictates this placement, keep the logo mark strong and highly visible.

Include the NAEYC badge on your website and member-facing materials. See the logo usage guide above for more information about which materials should include the badge.

Use the NAEYC badge art provided; don’t attempt to redraw the badge yourself.

When placing the badge, take care not to stretch or distort it in any way.

Leave a clear space around the badge. Don't put text or graphics within 10 px or 0.125" of the badge art.

Don’t add or remove elements from the badge, change the color of the badge, or otherwise alter the badge artwork.

Don’t make the badge smaller than 150 px wide on digital pieces or 2" wide on print pieces.

Place the badge in the upper right or lower left area of your design.

Download badge art

Avenir

Use Avenir as the primary font in brochures, flyers, and other marketing pieces.

This font is included as part of Microsoft Office and Adobe software.

If Avenir is unavailable, Arial may be substituted.

Georgia

For print projects, Georgia is best used for text in books and other long documents and for pull quotes and headlines.

This font is included as part of Microsoft Office and Adobe software.

If Georgia is unavailable, Times may be substituted.

Museo Slab

Use Museo for headlines and pull quotes. Don’t use it for body copy or large blocks of text.

Museo Slab is included in Adobe Typekit. You can also purchase the font online at fonts.com.

If Museo Slab isn’t available, use Avenir.

Lato

Use this as the main font. If Google fonts are not available, use Arial as a substitute.

Georgia

For digital projects, Georgia is best used for headlines and pull quotes.

Arvo

Use Arvo for headlines and pull quotes. Don’t use it for body copy or large blocks of text.

If Google fonts are not supported, use Georgia as a substitute.

Images play a vital role in shaping the NAEYC Affiliate brand. Photos can be a mix of meaningful objects, portraiture, and classroom interactions. Choose photos that have a clear focal point and are bright and crisp.

Pay close attention to the content of the image. It’s important that photos accurately portray early childhood education classrooms and scenes that demonstrate developmentally appropriate practices.

When selecting a photo,

• Avoid distracting or cluttered backgrounds

• Don’t use photos that have logos, cartoon characters, inappropriate sayings, or elements that date the photo

• Watch for overexposed images or shadows caused by camera flash

• Remember that great photos are sharp, balanced, and naturally lit

• Stay away from dark, low-contrast images

• Make sure your image isn’t blurry

For more help in selecting photographs, visit NAEYC.org/photos.

For most applications, photography is the preferred method of imagery.

There may be times when photos are not appropriate—for example, for

• Infographics

• Digital and website elements such as banners, buttons and badges

• Diagrams, maps, or other technical pieces

• Animation

Choose illustrations that are:

• Bright, simple, and bold

• In the NAEYC colors, when possible

• Flat, with sharp, crisp lines

Avoid illustrations that are

• Overly ornate, too detailed, cluttered, or busy

• Soft, muted, or pastel in color

• Embellished or use unnecessary design effects such as drop shadow, feathering, gradients, or beveled edges

Royalty-free (RF) stock photography

RF stock photography offers a wide selection of images. RF stock photos can be purchased individually or as part of a pack or subscription.

Popular sites include

• iStockphoto.com

• shutterstock.com

Use care when selecting images to ensure they include people from diverse backgrounds and represent developmentally appropriate practice.

Rights-managed (RM) photography

RM stock photography is the most expensive type of photography and requires careful adherence to the image contract. With RM photos, the company or individual supplying the photo retains the copyright. Image rights and cost vary depending on the contract.

Popular RM photo sites include

• Gettyimages.com

• APimages.com

These sites offer both RM and RF images, so use care when sourcing images from them.

Private photography sources

Only use photos expressly provided by members, colleagues, or other individuals for your organization. Never use photos from Google images, blogs or websites, or social media unless you have permission from the photographer to do so.

If using images that show recognizable faces, you must have a signed model release from each person (or if a minor, their parent) before using the photo.

In addition to being contextually accurate, make sure the photos meet our high standard of quality.